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What doing business online offers that offline cannot: A website lets you be reached 24/7. And what convenience! Your client or customer’s questions can be answered, and while they are going through your site, you can be enjoying a game of golf. In short, your website does your work for you, like having a network of salespeople all over the country. Easily automated, low risk, it requires no extra staff or retail locations. Potential customers looking for services like yours in the local area will know you are there. Your website will grab their attention while they are interested, can let them know of ongoing specials, and even give them directions to your store and store hours. New customers are finding you and sales are coming in from all over the country. Being on the Web gives you greater reach than ever before, optimizing the effectiveness of your direct mailings and other marketing efforts.